So you have a page….now what?

The deadliest sin of Facebook marketing is being boring because you will not attract any new consumers and it’s likely that you won’t be able to retain existing consumers because they’re just not interested in your content. To gain fans’ attention and keep it, marketers need to create novel campaigns or put a unique spin on familiar techniques. Otherwise, brands’ efforts are largely ignored or used by fans to score free stuff.

So, what is the secret to marketing campaigns that garner results? Combine strategies that incorporate Facebook’s viral features. However, it is not quite that easy. If it were that easy, every business would be doing it and everyone would be thriving, but there are some tips and tricks some businesses just don’t know about.

When planning a campaign, there’s quite a lot of information you need to consider. Who’s your target market? What product or service are they going to be interested in? How much are they willing to spend on what you’re buying? Are they going to buy anything at all or is this campaign to raise awareness? The list really does go on and it can often be overwhelming. Of course, once these questions have been answered and a clear plan has been put into place, marketing automation services can be used to make sure the campaign goes live when and where it’s supposed to, reaching a maximum audience.

For a little bit of guidance, use this infographic, listing 64 marketing techniques in eight Facebook feature categories. Randomly select one marketing tactic from each category and combine them for an innovative marketing campaign.

Article and image taken from SocialMediaOnlineClasses.com..

Mar 14, 2012 / Blog / Musings