Facebook has officially announced Timeline for brand pages after dangling the carrot in front of page admins for some time now. The pages will be pushed live to everyone on March 30, but for now, you have some time to preview the new look and review your page before the changes take effect.
When Facebook switched to this timeline format for my personal profile, at first I didn’t like it. It’s always hard getting used to new things when you are quite satisfied with how it worked before. If it aint broke, why fix it?
Within days I forgot what the old profiles looked like and I began to appreciate the new format and addition of a “cover” image.
Now Facebook is unrolling this new look to pages and no doubt it will change everything.
Companies will now have a prime spot to promote themselves with the “cover” feature that provides an immediate visual impact.
Another incredible addition is the ability for fans to message companies directly. I always wondered why that was lacking.
I like that you can pin a post on the top of your page for up to 7 days which allows important messages such as a sale to remain highlighted. There is another feature that allows you to star a post causing it to take up the entire width of the page.
And finally the new layout makes your Facebook page much more user friendly and intuitive for admins, especially the novices.
Overall I am happy with this new Facebook development and look forward to helping all my clients and future clients make their facebook page look as incredible as ever!
And fear not, nervous admins and traditionalist users: Page administrators have until March 30 to curate their new profiles, then the revamp goes live for everyone.
Do you think Facebook Timeline brand Pages will be successful for organizations? Let us know in the comments
To learn about new facebook pages go to: http://www.learnfacebookpages.com/
To get a custom Facebbok page design quote call me at 917-301-2584.
Feb 29, 2012 / Blog / Musings