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    • How to add typographic fonts to WordPress block themes November 28, 2022
      The easy and compliant way that every theme developer should know.
      Matias
    • Block Theme Building Tips February 28, 2022
      When building block themes there is often more than one way to achieve the same thing. It’s often not clear which of these options is preferable. Below I outline some tips and guidelines that I find helpful. The guiding principle here is to remove as much complexity as possible from the theme; instead block themes […]
      Ben Dwyer
    • Create A Blockbase Child Theme November 17, 2021
      We have been working on a plugin to help you create a Blockbase child theme. The idea is that you can use the existing tools to make changes to a Blockbase theme, and then export a bundle of templates and theme.json as a new child theme. I tried to create a new theme called “Typewriter” […]
      Ben Dwyer
    • Universal Themes October 6, 2021
      Since our last post about Universal Themes we have fleshed out this idea and are using it to build all our themes. The Problem WordPress is introducing the Full Site Editor and with it new ways to build themes.  These themes are called “Block” themes and integrate deeply with Gutenberg Blocks. These types of themes […]
      Ben Dwyer
    • Resources for block theme development July 13, 2021
      With WordPress 5.8 launching on July 20th, it seems like a great time to round up some resources to help theme authors prepare for the future. By now, you’ve probably heard about block themes and the upcoming future of full site editing. Perhaps you have even begun to explore creating a block theme or adapting […]
      Anne McCarthy
    • Universal Themes: Customization July 12, 2021
      Making Global Styles and the Customizer work together
      Ben Dwyer
    • Theme patterns for the Site Editor June 25, 2021
      Learn how to use Template Part and Query Loop patterns to provide users with more design options.
      Kjell Reigstad
    • Universal themes: Some ideas June 23, 2021
      With the Full Site Editing project well underway, theme developers need to be thinking about what the future holds for themes.  Why block themes? To take advantage of the Site Editor, themes need to be built out of blocks – this is why we need block themes. Block themes are an entirely new way of […]
      Ben Dwyer
    • Using Blockbase for a theme experiment June 7, 2021
      A glitchy theme, built with Blockbase.
      Kjell Reigstad
    • Blockbase: A parent theme for block themes May 27, 2021
      Phase 2 of Gutenberg introduces Full Site Editing to WordPress; to make this possible, we need a new way of building themes – using blocks. How do block themes work? Block themes use templates made entirely of blocks. The layout is configured using a combination of theme.json and CSS. The settings in theme.json are used […]
      Ben Dwyer

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    Meat!
    Hamburger fatback andouille, ball tip bacon t-bone turkey tenderloin. Ball tip shank pig, t-bone turducken prosciutto ground round rump bacon pork chop short loin turkey. Pancetta ball tip salami, hamburger t-bone capicola turkey ham hock pork belly tri-tip. Biltong bresaola tail, shoulder sausage turkey cow pork chop fatback. Turkey pork pig bacon short loin meatloaf, chicken ham hock flank andouille tenderloin shank rump filet mignon. Shoulder frankfurter shankle pancetta. Jowl andouille short ribs swine venison, pork loin pork chop meatball jerky filet mignon shoulder tenderloin chicken pork.
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    Author: mlwdesign

    23 Jun

    Facebook Ads 101

    by mlwdesign
    Web Design
    by Kim Garst of Boom Social What kinds of Facebook Ads are there? Right now, Facebook has a total of 27 different ad products and this past week, they made an announcement that in coming weeks and months, they will be working to simplify their advertising products by reducing the number of options in half in order to provide a more focused experience for their business customers. The reason there are so many different kinds of Facebook ads is that each different ad product is optimized and placed to achieve a different goal. This is why part of the process of making your Facebook Ads more effective is to make sure you are super clear about what your goals are, so that...
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    17 Feb

    Tribute to SABRAS

    by mlwdesign
    Blog
    Standing on my tippy toes so he could see me behind the counter. “One slice please ” I call out above the loud chatter emanating from the crowds. My Mom and Sister  are sitting a few feet away enjoying a pizza lunch and I’m on slice number 2. “One dollar” he says, giving me a wink.   It’s the 1980’s and this is the only game in the Five Towns, at least as far as I know. SABRAS. We went there every Sunday and sometimes Thursday followed by Baskin Robbins next door. Those were the days when my stomach (and waist line) could handle 2 slices, french fries and a sundae. Fast forward 6th grade. I’m old enough to go to town by myself. Old enough to notice...
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    11 Jan

    Day 3-The End!

    by mlwdesign
    Blog
    They say that if your kid hates a certain food you should just keep serving it until the kid acquires a taste for it. I think there are even grown up foods like coffee, sushi, wine that you need to try several times until you get accustomed to the taste and then you can't live without it. I think that this held true for me with both the green juice and spicy lemonade. The morning of day 3 I woke another 1/2 pound lighter making it a total of 3 lbs lost in 3 days. You can argue that it's water weight but who cares...
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    10 Jan

    Day 2 Juicing-Almost there!

    by mlwdesign
    Blog
    Okay, last night was hard. After drinking my 9pm almond date mixture I went to sleep full only to feel that aching gnawing hunger pain at 3am. But when I woke 2.5 lbs lighter (I know, I know, it's water weight) I was very pleased. In fact I felt quite energetic. 8am-Had coffee and my Green Juice. I can see myself getting sick of this juice. I should probably get some new recipes from goodnature but I haven't got round to it yet. I just like a varied diet! I made it to Bootcamp (late as usual) and afterwards Warren Levi, our instructor, went around asking everyone what they plan on eating today. When it was my turn I said "I'm Juicing" and he made me...
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    9 Jan

    Day One Juicing-I survived

    by mlwdesign
    Blog
    So after a month long binge fest at some of the finest Kosher establishments in NY, I needed to detox. Juicing is all the rage so naturally I turned to facebook to ask for guidance which led me to this brooklyn local called “The Jus Bar” (coming soon to the Five Towns) where they specialize in just that. They are not my client (not yet at least) and I am not getting paid to do this. I simply want to share my experience for any of you interested. For $150…not a small price…you get 3 days worth of Juicing plus the cell phone of the owner, Julie Maleh, who is ready to help you through this 3 day challenge. So myself and 2...
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    27 Dec

    The Logo Design Process

    by mlwdesign
    Blog
    An apple with a bite out of it is instantly recognizable — but delivering a logo with such iconic potential is more complicated than simply going from A to B. In fact, the road to a killer logo is often times a windy path. Take a look at this great infographic outline of the logo process, courtesy of Guru Corporation. For me creating a logo is more complex than creating an ad…or even a web site. At the outset, the job is investigative; with detective hats on, I research, ask questions, analyze the target audience, scrutinize competitors, and brainstorm. The process then moves from factual to conceptual, with creative inspiration coming from any number of sources until it finds its way to paper....
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    18 Dec

    My Favorite Campaign

    by mlwdesign
    Blog
    I LOVE THIS ONE! Every night of Chanukah Jen K posted one of these ….she told her fans that on day 8 there will be a special “lucky girl giveaway” and sure enough on Day 8 she asked her fans to guess which night are she giving away. This campaign increased Jen K Designs fan base significantly and got a lot of buzz, not to mention her fans purchased many of the Jewels featured in these ads. Dec 18, 2012 / Blog / Facebook / Gallery...
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    16 Dec

    After Sandyhook- Bubble-wrapping Our Kids

    by mlwdesign
    Blog
    When my firstborn daughter arrived in this world, it was only 2 months after 9-11. I remember thinking “What kind of world am I bringing a human being into?” 11 years, 3 more children later I still have those thoughts after every senseless horrific tragedy that befalls our fragile world. From mumbai, to Itamar, to this week’s Sandyhook and too many incidences in between, I fantasize wrapping each precious child of mine in bubble-wrap every time they leave my protective arms. They say after you have children your heart remains outside your body following them wherever they go….sadly that is not enough to protect them from the crazy world we are part of. Are we any different than our ancestors before us?  Nope. Think of the world our grandparents endured in...
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    5 Oct

    A Sukkah Decorating Story

    by mlwdesign
    Blog
    The Jewish holiday of Sukkot was always a favorite of mine growing up. I distinctively remember my Mom draping the four Sukkah walls with white sheets and covering every conceivable surface with tinsley decor in greens and reds and gold. These were disposable and no doubt intended for Christmas, especially the bright flashing lights we hung throughout the ceiling. By the time we were done I felt our sukkah was the brightest, shiniest and most adorned on the block. Fast forward 20 years later, I am exposed to my in-laws more refined version of Sukkah decorating. The colors are autumn...
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    About MLW

    Michal Lara Weinstein is a graphic/web designer and event planner based in Cedarhurst, New York.