by Stephanie Frasco

Guess what?

If you aren’t blogging on a regular basis, you are missing out on a huge opportunity. In the changing business environment that we live in, missing out on something could mean the difference in earning more money, attracting new clients, getting more speaking gigs, or even that promotion you’ve been hoping to get.

For many “soloprenuers” and small business owners, the life and death of your online reputation can rely on this very simple fact: You must be blogging, and you can do so using web hosting providers like Yes, it is true, blogging via the internet is the way forward. That being said, if you want your blog to be accessible at all times so that it can reach as wide an audience as possible, then you need to use a reliable web hosting service. When it comes to finding the best web hosting canada has to offer, there are some excellent web hosting providers out there. Just make sure you do as much research as possible by reading reviews of some of the most popular options to determine the best solution for your website.

Wherein it is seen that WordPress as a content management system has been the leader, providing content creators quick fix templates for their blogs and websites, Craft CMS has too, gained momentum in this field. Craft is designed to be completely customizable and hands the reins of the site completely to the user. If you want to know more about the tug of war known as Craft CMS vs WordPress, you could check out Laracle’s website.

We know that blogging increases the bottom line of smaller businesses by increasing leads and sales, but what about your brand? The art of blogging brings to light your identity and ideals, for you choose what you put in your blog. With a tinge of personal touch to your small business, the traffic on your site could go up manifold.

Why Is Blogging So Important For Your Professional Success?

This advice is true whether you’re a consultant, a designer, an accountant, a lawyer, a doctor, a real estate agent, a therapist, a life coach, an author, a public speaker, or any other professional who’s business depends on what YOU know. And let’s be honest, in many cases, it isn’t WHAT we know but WHO we know that really helps grow our businesses.

What you know and who you know both affect your personal brand. The best way to strengthen your personal brand is through a strong online presence, backed by consistent blogging and social media. In a post featured at, things such as getting your website right, pushing your brand and creating an app are al classed as important ways to build a strong online presence.

For my professional life, blogging has been a key factor in growing my network and building my authority. With more authority comes more trust. And with more trust comes more clients. It’s a simple equation.

How Does Blogging Impact Your Authority?

1. Blogging Puts Your Name Out There
It’s all about the byline folks. Every time you blog, your name is attached. The more your name is out there, the more people will start to remember you.

2. Blogging Brands You As An Expert
When you blog about industry related topics, it shows you know what you’re talking about. And because you took the time to write about it, it shows you are dedicated to educating the world around you. It demonstrates that you are capable of providing value.

3. Blogging Gets Other People Talking About You
If you’re creating valuable content, people are going to share it, source it, and even link back to it. Talk about a nonstop referral chain!

4. Blogging Gets You Found Online
The more you blog, the more “places” you can be found. And you shouldn’t limit yourself to a restricted list of “target keywords.” Sometimes it’s the things that you might not expect that people resonate with.

5. Blogging Gives You Something To Show Your Clients & Prospects
Have you ever needed that extra push to make the sale? By blogging, you can explain different topics from a different medium. You can show your expertise and look more official to your prospects.

6. Blogging Allows You To Answer Common Questions
I’m sure there are tons of questions you get day-after-day. Guess what? People are searching online for the answer. When you can answer their burning questions immediately, you earn instant trust.

7. Blogging Grows Your Network
This is a no-brainer. When you share your content, people will be looking to you for more content. Start blogging and watch your network grow!

8. Blogging Keeps Your Website Fresh
Google is very keen on showing results from websites that have fresh content. Blogging is the best way to keep your website constantly updated with new, timely content your customers and prospects will love.

9. Blogging Gives People A Reason To Revisit
There is nothing worse than losing a visitor because you haven’t updated your blog. Keep the traffic coming to your website by blogging frequently and consistently.

10. Blogging Associates Your Name With Industry Trends
When someone thinks about your industry you want them to think about you. Consistent blogging allows you to blog about different topics and trends in the industry and keep your name relevant.

Sold on blogging?

Article by Stephanie Frasco is a leading social media marketing consultant. Over the past 7 years, she has worked closely with clients from all over the world to help each of them get more results from online social networks. Through experience, Stephanie has mastered some of the most powerful social media websites. Today, Stephanie provides exclusive social media consulting services to a handful of global clients. .

Dec 11, 2013 / Blog / Musings

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