Regard­less of what your busi­ness engages in, either a ser­vice or prod­uct, it’s a great idea to have an estab­lished Face­book fan page. It all starts with how YOU net­work through Face­book. Why is hav­ing a Face­book fan page impor­tant? I’d say at this point, you should real­ly focus more on a Face­book fan page than a Twit­ter account. Face­book is the largest social net­work in the world! As the inter­net becomes more social and Face­book becomes the largest por­tal on the web, you want your busi­ness to have a pres­ence.
I have seen just about every small to large busi­ness own­ers have a fan page online, from local pest con­trol com­pa­nies to very large online retail­ers push­ing prod­uct and brand­ing through Face­book fan pages. The trick, or strat­e­gy I should say is estab­lish­ing a base to then let your fans do the work for you. I think and believe the main rea­son and objec­tive for a Face­book fan page is to have much bet­ter engage­ment with con­sumers and in a way, become a more trans­par­ent com­pa­ny. In this day in age in media, social media plays a huge role. Com­pa­nies nation­wide and even world-wide are putting more and more resources into the web and the social web(Facebook Ads, etc.)
A Face­book page can cre­ate lots of cred­i­bil­i­ty not only with your exist­ing cus­tomers but with new cus­tomers who are real­ly look­ing and think­ing about why they should trust your com­pa­ny and if its safe to do an online trans­ac­tion (if you’re an e-retail­er.) Let’s not for­get, YES, e-com­merce grows year after year (except 2009 I believe it was sta­ble) but as e-com­merce grows, so does online fraud (iden­ti­ty theft online) and users are becom­ing more and more weary of this issue, this is why fraud pre­ven­tion soft­ware from com­pa­nies like Sift
are put into place for peo­ple to be safe. It’s very impor­tant and some­thing you have to work on dai­ly to make each vis­i­tor feel it is safe to pur­chase from your web­site. These por­tals, such as Face­book and Twit­ter allow for this because they know once you “screw” them, if ever, they can go right to those por­tals and announce it to the world.
Once your Face­book page has tak­en off, it can lit­er­al­ly be one of your top resources for traf­fic and sales. The key to your face­book page tak­ing off is LETTING YOUR FANS AND FRIENDS DO THE WORK FOR YOUAND BEING ACTIVE ON A DAILY BASIS pro­mot­ing sales, spe­cials, news, and what­ev­er you can do to engage the user and keep brand aware­ness on a dai­ly basis.
For SEO rea­sons, your Face­book Fan Page can be a big fac­tor in the SERPs as you can rank real­ly well for your com­pa­ny name (besides your web­site) for rep­u­ta­tion man­age­ment rea­sons. Make sure you have a van­i­ty URL to go along with your face­book fan page, i.e. facebook.com/companyname. This can play a big role if you’re try­ing to push a site out of rank­ing for any par­tic­u­lar rea­son as this one page can rank real­ly well with Face­books author­i­ty with Google..

Feb 22, 2011 / Blog / Mus­ings

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