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To Buy or Not to Buy—SOCIAL MEDIA FOLLOWERS…

When businesses hire me to help grow their followers on Instagram or Facebook they are doing this because they understand the value of having the eyeballs of quality potential clients or customers view their posts. They correctly understand that it’s not the quantity but the quality of their followers that will ultimately translate to dollar

40 Lessons I learned by 40

Wow! So grateful to be celebrating my 40th and at the same time frightened that if I blink…I’ll be writing a blog about turning 80. (That is if blogs still exist in 40 years). Because it truly feels like only yesterday I was a 20-year-old college student working in fashion and living paycheck to paycheck

Purim Themes

Purim is my favorite holiday for so many reasons. Everyone is happy (thanks to the abundance of wine) and we get to dress up and get creative. For me coming up with my yearly theme and putting together shaloch manot to go with it is one of the highlights where I get to use my

A Graphic Mistake….

I learned a valuable lesson today, one that I always knew. One that I constantly advise my clients on a regular basis. PROOFREAD and then PROOFREAD again. And when you are done…show it to someone else and have them proofread. Do not trust your writer, your designer or even yourself. Let at least 3 separate eyes

Puppy Diaries…The first week

So I hear there are some who are making wagers whether our new Puppy Peanut will make it past the first few weeks in the Weinstein home. Already there is a waiting list of eager families interested in taking her off our hands if we change our mind. I don’t blame the doubters since only

Best FB campaign

I always say this to my clients… when it comes to facebook/Instagram giveaways people love interaction. So when Jus by Julie came out with a new flavor naturally we set out to launch a name contest. And boy was it a hit! We got hundreds of incredible suggestions and we certainly went up in fans.

To Blog or not to Blog…..

by Stephanie Frasco Guess what? If you aren’t blogging on a regular basis, you are missing out on a huge opportunity. In the changing business environment that we live in, missing out on something could mean the difference in earning more money, attracting new clients, getting more speaking gigs, or even that promotion you’ve been

Client Spotlight: Kosher Private Chef

Sharon Beck entered my office three months ago with apprehension. She self admittedly didn’t know much about social media marketing. Her only experience was the occasional post on her personal facebook page. She never used Instagram, Pinterest or Twitter and frankly the idea of it made her nervous. What she did have was a great

A Hollywood Affair

THE THEME Now that I just finished making my oldest daughter’s Bat Mitzvah I would love to share some details of the behind the scenes of what went into designing the event, from concept to completion. My daughter Eliana is very into acting so naturally it felt right to go with the hollywood theme. I

A picture speaks louder than words

by boomsocial.net It’s a fact: pictures speak to us in ways that words never will, right? For instance, here is what the Social Media Manager for flash sale travel site Jetsetter had to say about Pinterest: “We were looking for a fun way to involve our community to help us curate the world’s best travel

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