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Dec 26, 2013 / Facebook / Gallery

To Blog or not to Blog.….

by Stephanie Frasco

blogGuess what?

If you aren’t blog­ging on a reg­u­lar basis, you are miss­ing out on a huge oppor­tu­nity. In the chang­ing busi­ness envi­ron­ment that we live in, miss­ing out on some­thing could mean the dif­fer­ence in earn­ing more money, attract­ing new clients, get­ting more speak­ing gigs, or even that pro­mo­tion you’ve been hop­ing to get.

For many “solo­prenuers” and small busi­ness own­ers, the life and death of your online rep­u­ta­tion can rely on this very sim­ple fact: You must be blogging.

We know that blog­ging increases the bot­tom line of a smaller busi­nesses by increas­ing leads and sales, but what about your per­sonal brand?

Why Is Blog­ging So Impor­tant For Your Pro­fes­sional Success?

This advice is true whether you’re a con­sul­tant, a designer, an accoun­tant, a lawyer, a doc­tor, a real estate agent, a ther­a­pist, a life coach, an author, a pub­lic speaker, or any other pro­fes­sional who’s busi­ness depends on what YOU know. And let’s be hon­est, in many cases, it isn’t WHAT we know but WHO we know that really helps grow our businesses.

What you know and who you know — both affect your per­sonal brand. The best way to strengthen your per­sonal brand is through a strong online pres­ence backed by con­sis­tent blog­ging and social media.

For my pro­fes­sional life, blog­ging has been a key fac­tor in grow­ing my net­work and build­ing my author­ity. With more author­ity comes more trust. And with more trust comes more clients. It’s a sim­ple equation.

How Does Blog­ging Impact Your Authority?

1. Blog­ging Puts Your Name Out There
It’s all about the byline folks. Every time you blog, your name is attached. The more your name is out there, the more peo­ple will start to remem­ber you.

2. Blog­ging Brands You As An Expert
When you blog about indus­try related top­ics, it shows you know what you’re talk­ing about. And because you took the time to write about it, it shows you are ded­i­cated to edu­cat­ing the world around you. It demon­strates that you are capa­ble of pro­vid­ing value.

3. Blog­ging Gets Other Peo­ple Talk­ing About You
If you’re cre­at­ing valu­able con­tent, peo­ple are going to share it, source it, and even link back to it. Talk about a non­stop refer­ral chain!

4. Blog­ging Gets You Found Online 
The more you blog, the more “places” you can be found. And you shouldn’t limit your­self to a restricted list of “tar­get key­words.” Some­times it’s the things that you might not expect that peo­ple res­onate with.

5. Blog­ging Gives You Some­thing To Show Your Clients & Prospects
Have you ever needed that extra push to make the sale? By blog­ging, you can explain dif­fer­ent top­ics from a dif­fer­ent medium. You can show your exper­tise and look more offi­cial to your prospects.

6. Blog­ging Allows You To Answer Com­mon Ques­tions
I’m sure there are tons of ques­tions you get day-after-day. Guess what? Peo­ple are search­ing online for the answer. When you can answer their burn­ing ques­tions imme­di­ately, you earn instant trust.

7. Blog­ging Grows Your Net­work 
This is a no-brainer. When you share your con­tent, peo­ple will be look­ing to you for more con­tent. Start blog­ging and watch your net­work grow!

8. Blog­ging Keeps Your Web­site Fresh
Google is very keen on show­ing results from web­sites that have fresh con­tent. Blog­ging is the best way to keep your web­site con­stantly updated with new, timely con­tent your cus­tomers and prospects will love.

9. Blog­ging Gives Peo­ple A Rea­son To Revisit
There is noth­ing worse than los­ing a vis­i­tor because you haven’t updated your blog. Keep the traf­fic com­ing to your web­site by blog­ging fre­quently and consistently.

10. Blog­ging Asso­ciates Your Name With Indus­try Trends 
When some­one thinks about your indus­try you want them to think about you. Con­sis­tent blog­ging allows you to blog about dif­fer­ent top­ics and trends in the indus­try and keep your name relevant.

Sold on blogging?

Arti­cle by Stephanie Frasco is a lead­ing social media mar­ket­ing con­sul­tant. Over the past 7 years, she has worked closely with clients from all over the world to help each of them get more results from online social net­works. Through expe­ri­ence, Stephanie has mas­tered some of the most pow­er­ful social media web­sites. Today, Stephanie pro­vides exclu­sive social media con­sult­ing ser­vices to a hand­ful of global clients. Con­nect with her on LinkedIn and Twit­ter.

Dec 11, 2013 / Blog / Musings

Kosherprivatechef.com

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Dec 3, 2013 / Gallery / Web Design

Client Spotlight: Kosher Private Chef

Sharon Beck entered my office three months ago with appre­hen­sion. She self admit­tedly didn’t know much about social media mar­ket­ing. Her only expe­ri­ence was the occa­sional post on her per­sonal face­book page. She never used Insta­gram, Pin­ter­est or Twit­ter and frankly the idea of it made her ner­vous. What she did have was a great domain name (kosherprivatechef.com) and a great idea-to offer high end kosher pri­vate chef ser­vices nation­wide. Sharon had an amaz­ing idea, she just needed help get­ting it out there.

Accord­ing to Sharon, her busi­ness is pri­mar­ily a word of mouth busi­ness. A sat­is­fied cus­tomer tells her friend and that friend con­tacts Sharon. After many years of grow­ing through refer­rals, Sharon was ready to grow nation­wide. With all her con­nec­tions through­out the coun­try built through the 20 years of expe­ri­ence in the food indus­try her and her chef hus­band (Jay Beck) share, she knew she could do it.

We started with a logo.…all things start there. She wanted mod­ern, high end, clean just like the ser­vices she plans on offer­ing. We came up with a few choices and she chose this one.
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Next we worked on the web­site. We kept it clean and visual because that is how food should be por­trayed. We made sure to add all her new social media icons and her new mail­ing list sign up. In the past Sharon emailed her clients from her pri­vate email the lat­est menu for the hol­i­days. We set her up with madmimi.com, an email mar­ket­ing ser­vice that is far more attrac­tive and pro­fes­sional and keeps track of how many actu­ally opened her email.

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I taught Sharon the basics of Facebook/Instagram mar­ket­ing and we launched her new page with an amaz­ing give­away that we knew would get trac­tion. As pre­dicted it brought her sev­eral hun­dred fans and a lot of atten­tion. We con­nected her Insta­gram to face­book so that she could post once and share on face­book. This serves to kill two social birds with one stone. In addi­tion we con­nected face­book to twit­ter so that her twit­ter was being updated with­out any effort. Three social birds with one stone.
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Once Sharon got com­fort­able with Insta­gram and Face­book, deli­cious and inter­est­ing images were being posted by her daily. Nat­u­rally she got great feed­back which only embold­ened her fur­ther. I promised her a few months back that if things go well, she will become obsessed with post­ing and shar­ing and Sharon found that to be true. It is a very sat­is­fy­ing feel­ing to share your thoughts and work and have peo­ple take notice. Although Sharon under­stood that grow­ing your fans is a daily job that requires con­stant cre­ativ­ity and effort, the feed­back and inter­est after every pic­ture she posted was encouraging.

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Today, only three short months after mak­ing the deci­sion to makeover her logo/website and uti­lize social media, Sharon Beck’s busi­ness is boom­ing. She is get­ting calls from all over the coun­try from Cal­i­for­nia to Miami and every­where in between. She is being approached daily by chef’s from all over the coun­try who are inter­ested in being part of her team. Social Media has changed her busi­ness from being refer­ral based to reach­ing an end­less mar­ket of clients. Her attrac­tive pro­fes­sional site that comes up when peo­ple google Kosher Pri­vate Chef only adds to her cred­i­bil­ity and her attrac­tive posts on Face­book and Insta­gram of all her lat­est dishes entices peo­ple to inquire.

Her next step is to con­tinue build­ing her brand  with cre­ative posts, infor­ma­tive blogs and con­tin­u­ous mar­ket­ing. We wish her and her team all the suc­cess in the world! We know with her pas­sion and culi­nary tal­ents, there is nowhere to go but up.

web­site: kosherprivatechef.com
face­book: facebook.com/kosherprivatechef
Insta­gram: @kosherprivatechef

 

Nov 13, 2013 / Blog / Client Spotlight

A Hollywood Affair


THE THEME

Now that I just fin­ished mak­ing my old­est daughter’s Bat Mitz­vah I would love to share some details of the behind the scenes of what went into design­ing the event, from con­cept to com­ple­tion. My daugh­ter Eliana is very into act­ing so nat­u­rally it felt right to go with the hol­ly­wood theme. I feel it’s very impor­tant when choos­ing a Bar/Bat Mitz­vah theme to go with some­thing that excites the kid.


THE LOGO

For me, every­thing starts with a logo. The logo, whether for busi­ness or for an event, sets the tone and even color scheme. Because Eliana starts with an E, the E! Hol­ly­wood logo felt like a per­fect match for me.

I also loved the idea of bring­ing the word Hol­ly­wood into it and it just seemed like a fun fit to change the spelling to HollE­wood with the E logo replac­ing Y.

E!_Logo


THE INVITES

Next invi­ta­tions! An invite def­i­nitely gives guests a hint of what’s to come. I chose to do a pop up invite that def­i­nitely por­trayed  the feel of the party.

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I added cus­tom stamps as a fin­ish­ing touch. Here are the designs for the stamps. I needed 2 stamps because the postage ended up being high. In the future I would design based on what I want to pay for postage…since invite couldn’t bend it meant it was con­sid­ered a par­cel and was charged as such.
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stamp2

I also designed seals to seal the enve­lope. The one I used had the return address writ­ten in the black cir­cu­lar bor­der.
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THE BAT MITZVAH WEBSITE

Instead of response cards I opted to do a web­site partywitheliana.com where peo­ple can rsvp and get to know Eliana. Of course I cus­tomized it to go with my invites and theme. I defi­nately saw that response wise, you have to be more on top of your guests when you have a site. Most for­get to do it. How­ever it def­i­nitely is a nice touch and allows you to share with your guests much more tha an invite allows.

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THE DECOR

 

Now that invites and site were done (And it’s best to take care of invites right away as mak­ing lists and gath­er­ing addresses take a long time) it was time to come up with the decor.

I knew I wanted hol­ly­wood colors…red, black, gold. I con­tacted a very tal­ented cen­ter­piece designer named Danielle from party excel­lence and we came up with a game plan.
We decided on Black and red feath­ers in LED vases and cus­tom E! cen­ter­pieces as well as a big “Wel­come to HollE­wood” sign when guests entered and big E! logos on either side of the stage.
I con­tacted Dina from D Squared for the linen and we picked the nicest gold and black vel­vet cloths as well as some cool red leather cloths for buf­fet to add a pop of red. Here is the result.

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No Hol­ly­wood theme is com­plete with­out a Step and Repeat com­plete with celebrity cutouts and a red carpet.

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THE PERSONILIZED EXTRAS

Of course it’s also all in the details..Kippas…benchers.…sign in books and a sign in mir­ror (instead of a board) , sun­glasses and a give­away bag mod­eled after the bloom­ing­dales bag with logo ear­buds.

 

 


THE SPEECH

We found a cre­ative way to make even her speech inter­est­ing using a pow­er­point pre­sen­ta­tion to illus­trate her Dvar Torah.
The concept…what if our fore­fa­thers had insta­gram. Here is a link to her speech com­plete with the pow­er­point images.
And here is one of the pow­er­point images depict­ing her Dvar Torah.

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THE MONTAGE

 

The high­light of the night for the kids is the mon­tage. I love mon­tages but often find myself drift­ing off when it’s too long and slow and repet­i­tive. So for my daugh­ters Bat Mitz­vah I was deter­mined to come up with a cre­ative one. I teamed up with my daugh­ters gui­tar teacher Lenny Manzo who hap­pens to be a tal­ented video­g­ra­pher and edi­tor and together we worked months on a mini movie/music video. This is a par­ody of One Direction’s “Best Song Ever” video as well as a par­ody of Icona Pop’s song “We love her”. I was also lucky to have my come­dian friend Elon Gold in it…he was amazing.

Here it is:


THE PHOTOGRAPHS

Of course the most impor­tant thing at the end of the day is enjoy­ing the night, even if things don’t go per­fectly, and of course the pic­tures! We were lucky to have Jerry Meyer Stu­dio  do our pho­tog­ra­phy and we are thrilled with the results!


THE THANK YOU CARDS

And of course match­ing thank you cards for all the gifts are always a great idea!
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For more infor­ma­tion on logo, invite and mon­tage cre­ations for your next affair con­tact me any­time. 917–301-2584

Nov 12, 2013 / Blog / Musings

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