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Jan 13, 2014 / Facebook

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Dec 26, 2013 / Facebook / Gallery

To Blog or not to Blog.….

by Stephanie Frasco

blogGuess what?

If you aren’t blog­ging on a reg­u­lar basis, you are miss­ing out on a huge oppor­tu­nity. In the chang­ing busi­ness envi­ron­ment that we live in, miss­ing out on some­thing could mean the dif­fer­ence in earn­ing more money, attract­ing new clients, get­ting more speak­ing gigs, or even that pro­mo­tion you’ve been hop­ing to get.

For many “solo­prenuers” and small busi­ness own­ers, the life and death of your online rep­u­ta­tion can rely on this very sim­ple fact: You must be blogging.

We know that blog­ging increases the bot­tom line of a smaller busi­nesses by increas­ing leads and sales, but what about your per­sonal brand?

Why Is Blog­ging So Impor­tant For Your Pro­fes­sional Success?

This advice is true whether you’re a con­sul­tant, a designer, an accoun­tant, a lawyer, a doc­tor, a real estate agent, a ther­a­pist, a life coach, an author, a pub­lic speaker, or any other pro­fes­sional who’s busi­ness depends on what YOU know. And let’s be hon­est, in many cases, it isn’t WHAT we know but WHO we know that really helps grow our businesses.

What you know and who you know — both affect your per­sonal brand. The best way to strengthen your per­sonal brand is through a strong online pres­ence backed by con­sis­tent blog­ging and social media.

For my pro­fes­sional life, blog­ging has been a key fac­tor in grow­ing my net­work and build­ing my author­ity. With more author­ity comes more trust. And with more trust comes more clients. It’s a sim­ple equation.

How Does Blog­ging Impact Your Authority?

1. Blog­ging Puts Your Name Out There
It’s all about the byline folks. Every time you blog, your name is attached. The more your name is out there, the more peo­ple will start to remem­ber you.

2. Blog­ging Brands You As An Expert
When you blog about indus­try related top­ics, it shows you know what you’re talk­ing about. And because you took the time to write about it, it shows you are ded­i­cated to edu­cat­ing the world around you. It demon­strates that you are capa­ble of pro­vid­ing value.

3. Blog­ging Gets Other Peo­ple Talk­ing About You
If you’re cre­at­ing valu­able con­tent, peo­ple are going to share it, source it, and even link back to it. Talk about a non­stop refer­ral chain!

4. Blog­ging Gets You Found Online 
The more you blog, the more “places” you can be found. And you shouldn’t limit your­self to a restricted list of “tar­get key­words.” Some­times it’s the things that you might not expect that peo­ple res­onate with.

5. Blog­ging Gives You Some­thing To Show Your Clients & Prospects
Have you ever needed that extra push to make the sale? By blog­ging, you can explain dif­fer­ent top­ics from a dif­fer­ent medium. You can show your exper­tise and look more offi­cial to your prospects.

6. Blog­ging Allows You To Answer Com­mon Ques­tions
I’m sure there are tons of ques­tions you get day-after-day. Guess what? Peo­ple are search­ing online for the answer. When you can answer their burn­ing ques­tions imme­di­ately, you earn instant trust.

7. Blog­ging Grows Your Net­work 
This is a no-brainer. When you share your con­tent, peo­ple will be look­ing to you for more con­tent. Start blog­ging and watch your net­work grow!

8. Blog­ging Keeps Your Web­site Fresh
Google is very keen on show­ing results from web­sites that have fresh con­tent. Blog­ging is the best way to keep your web­site con­stantly updated with new, timely con­tent your cus­tomers and prospects will love.

9. Blog­ging Gives Peo­ple A Rea­son To Revisit
There is noth­ing worse than los­ing a vis­i­tor because you haven’t updated your blog. Keep the traf­fic com­ing to your web­site by blog­ging fre­quently and consistently.

10. Blog­ging Asso­ciates Your Name With Indus­try Trends 
When some­one thinks about your indus­try you want them to think about you. Con­sis­tent blog­ging allows you to blog about dif­fer­ent top­ics and trends in the indus­try and keep your name relevant.

Sold on blogging?

Arti­cle by Stephanie Frasco is a lead­ing social media mar­ket­ing con­sul­tant. Over the past 7 years, she has worked closely with clients from all over the world to help each of them get more results from online social net­works. Through expe­ri­ence, Stephanie has mas­tered some of the most pow­er­ful social media web­sites. Today, Stephanie pro­vides exclu­sive social media con­sult­ing ser­vices to a hand­ful of global clients. Con­nect with her on LinkedIn and Twit­ter.

Dec 11, 2013 / Blog / Musings

Kosherprivatechef.com

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Dec 3, 2013 / Gallery / Web Design

Client Spotlight: Kosher Private Chef

Sharon Beck entered my office three months ago with appre­hen­sion. She self admit­tedly didn’t know much about social media mar­ket­ing. Her only expe­ri­ence was the occa­sional post on her per­sonal face­book page. She never used Insta­gram, Pin­ter­est or Twit­ter and frankly the idea of it made her ner­vous. What she did have was a great domain name (kosherprivatechef.com) and a great idea-to offer high end kosher pri­vate chef ser­vices nation­wide. Sharon had an amaz­ing idea, she just needed help get­ting it out there.

Accord­ing to Sharon, her busi­ness is pri­mar­ily a word of mouth busi­ness. A sat­is­fied cus­tomer tells her friend and that friend con­tacts Sharon. After many years of grow­ing through refer­rals, Sharon was ready to grow nation­wide. With all her con­nec­tions through­out the coun­try built through the 20 years of expe­ri­ence in the food indus­try her and her chef hus­band (Jay Beck) share, she knew she could do it.

We started with a logo.…all things start there. She wanted mod­ern, high end, clean just like the ser­vices she plans on offer­ing. We came up with a few choices and she chose this one.
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Next we worked on the web­site. We kept it clean and visual because that is how food should be por­trayed. We made sure to add all her new social media icons and her new mail­ing list sign up. In the past Sharon emailed her clients from her pri­vate email the lat­est menu for the hol­i­days. We set her up with madmimi.com, an email mar­ket­ing ser­vice that is far more attrac­tive and pro­fes­sional and keeps track of how many actu­ally opened her email.

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I taught Sharon the basics of Facebook/Instagram mar­ket­ing and we launched her new page with an amaz­ing give­away that we knew would get trac­tion. As pre­dicted it brought her sev­eral hun­dred fans and a lot of atten­tion. We con­nected her Insta­gram to face­book so that she could post once and share on face­book. This serves to kill two social birds with one stone. In addi­tion we con­nected face­book to twit­ter so that her twit­ter was being updated with­out any effort. Three social birds with one stone.
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Once Sharon got com­fort­able with Insta­gram and Face­book, deli­cious and inter­est­ing images were being posted by her daily. Nat­u­rally she got great feed­back which only embold­ened her fur­ther. I promised her a few months back that if things go well, she will become obsessed with post­ing and shar­ing and Sharon found that to be true. It is a very sat­is­fy­ing feel­ing to share your thoughts and work and have peo­ple take notice. Although Sharon under­stood that grow­ing your fans is a daily job that requires con­stant cre­ativ­ity and effort, the feed­back and inter­est after every pic­ture she posted was encouraging.

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Today, only three short months after mak­ing the deci­sion to makeover her logo/website and uti­lize social media, Sharon Beck’s busi­ness is boom­ing. She is get­ting calls from all over the coun­try from Cal­i­for­nia to Miami and every­where in between. She is being approached daily by chef’s from all over the coun­try who are inter­ested in being part of her team. Social Media has changed her busi­ness from being refer­ral based to reach­ing an end­less mar­ket of clients. Her attrac­tive pro­fes­sional site that comes up when peo­ple google Kosher Pri­vate Chef only adds to her cred­i­bil­ity and her attrac­tive posts on Face­book and Insta­gram of all her lat­est dishes entices peo­ple to inquire.

Her next step is to con­tinue build­ing her brand  with cre­ative posts, infor­ma­tive blogs and con­tin­u­ous mar­ket­ing. We wish her and her team all the suc­cess in the world! We know with her pas­sion and culi­nary tal­ents, there is nowhere to go but up.

web­site: kosherprivatechef.com
face­book: facebook.com/kosherprivatechef
Insta­gram: @kosherprivatechef

 

Nov 13, 2013 / Blog / Client Spotlight

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