Most bloggers write to be read. If that’s your aim, you must create content that your audience loves reading.
Here are five methods to write blog posts your readers will love:
1. Think Bite-Size
Blog posts come in all shapes and sizes. It’s not length that matters but the value of the information you share.
That said, as a general rule, you can pack more value into a long post.
How can you keep attention for hundreds or thousands of words? Break down your article into bite-size chunks. The simplest way to do this is through headings and paragraph breaks. You can also break your article down into stories.
2. Appeal to Visual Learners
Most blog posts these days include an image, but the more images you feature, the more engaging your blog post. That is, as long as the images are relevant to what you’re writing.
You can use images to:
- Tell a story
- Convey a metaphor
- Illustrate your headline
- Evoke emotion
As well as keeping readers engaged, images help visual learners store away what you’re teaching them.
3. Find Out What Your Readers Want
Many bloggers make the mistake of assuming their blog is all about them. This is a mistake because it’s only half the truth.
A blog is a community of interaction between you, the writer, and your readers. If your readers don’t benefit from your blog, they’ll go elsewhere. There are plenty of other sites where they can find what they want.
So if you want to build a loyal tribe of readers, you must find out what your readers want. You can do this by:
- Paying attention to their comments. What do they ask you about?
- Asking questions in your blog posts.
- Setting up a survey, for example on MailChimp.
Reader feedback is invaluable. With it, you’ll flourish. Without it, you’ll struggle to create engaging content.
4. Open With a Hook
Most bloggers these days know all about the importance of writing great headlines. But how long do you spend crafting your hook?
Your hook is the opening sentence or paragraph of your blog post. It should arouse curiosity and pull your readers in – otherwise you’ve lost them before you’ve started.
Hooks can be:
- A quote
- A question
- A fact
- A statement of a problem facing the reader
- A promise of what you will offer your readers in the article
5. Try the Reverse Pyramid Approach
The reverse pyramid is the structure journalists in newsrooms all around the world use when they need to hammer out an article fast.
To create a reverse pyramid, you top-load your article with the most important information first.
Why would you do this? On the one hand, it increases your chances of losing a reader halfway through your article. On the other hand, it shows you care about your readers’ time. You’re helping them find the information they need as quickly as possible.
by Stephanie Frasco
If you aren’t blogging on a regular basis, you are missing out on a huge opportunity. In the changing business environment that we live in, missing out on something could mean the difference in earning more money, attracting new clients, getting more speaking gigs, or even that promotion you’ve been hoping to get.
For many “soloprenuers” and small business owners, the life and death of your online reputation can rely on this very simple fact: You must be blogging.
We know that blogging increases the bottom line of a smaller businesses by increasing leads and sales, but what about your personal brand?
Why Is Blogging So Important For Your Professional Success?
This advice is true whether you’re a consultant, a designer, an accountant, a lawyer, a doctor, a real estate agent, a therapist, a life coach, an author, a public speaker, or any other professional who’s business depends on what YOU know. And let’s be honest, in many cases, it isn’t WHAT we know but WHO we know that really helps grow our businesses.
What you know and who you know — both affect your personal brand. The best way to strengthen your personal brand is through a strong online presence backed by consistent blogging and social media.
For my professional life, blogging has been a key factor in growing my network and building my authority. With more authority comes more trust. And with more trust comes more clients. It’s a simple equation.
How Does Blogging Impact Your Authority?
1. Blogging Puts Your Name Out There
It’s all about the byline folks. Every time you blog, your name is attached. The more your name is out there, the more people will start to remember you.
2. Blogging Brands You As An Expert
When you blog about industry related topics, it shows you know what you’re talking about. And because you took the time to write about it, it shows you are dedicated to educating the world around you. It demonstrates that you are capable of providing value.
3. Blogging Gets Other People Talking About You
If you’re creating valuable content, people are going to share it, source it, and even link back to it. Talk about a nonstop referral chain!
4. Blogging Gets You Found Online
The more you blog, the more “places” you can be found. And you shouldn’t limit yourself to a restricted list of “target keywords.” Sometimes it’s the things that you might not expect that people resonate with.
5. Blogging Gives You Something To Show Your Clients & Prospects
Have you ever needed that extra push to make the sale? By blogging, you can explain different topics from a different medium. You can show your expertise and look more official to your prospects.
6. Blogging Allows You To Answer Common Questions
I’m sure there are tons of questions you get day-after-day. Guess what? People are searching online for the answer. When you can answer their burning questions immediately, you earn instant trust.
7. Blogging Grows Your Network
This is a no-brainer. When you share your content, people will be looking to you for more content. Start blogging and watch your network grow!
8. Blogging Keeps Your Website Fresh
Google is very keen on showing results from websites that have fresh content. Blogging is the best way to keep your website constantly updated with new, timely content your customers and prospects will love.
9. Blogging Gives People A Reason To Revisit
There is nothing worse than losing a visitor because you haven’t updated your blog. Keep the traffic coming to your website by blogging frequently and consistently.
10. Blogging Associates Your Name With Industry Trends
When someone thinks about your industry you want them to think about you. Consistent blogging allows you to blog about different topics and trends in the industry and keep your name relevant.
Sold on blogging?
Article by Stephanie Frasco is a leading social media marketing consultant. Over the past 7 years, she has worked closely with clients from all over the world to help each of them get more results from online social networks. Through experience, Stephanie has mastered some of the most powerful social media websites. Today, Stephanie provides exclusive social media consulting services to a handful of global clients. Connect with her on LinkedIn and Twitter.