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Nov 22, 2011 / Facebook / Gallery

Buying your “Fans”

They say money can’t buy you love.…but in face­book­land money, or great prizes, can buy you friends.

Face­book Fan Give­aways and pro­mo­tions are all the rage and with good rea­son. Unless you are liv­ing under a rock, you know that Face­book is rated as one among the top 2 sites in the world.  As Face­book comes with advanced infra­struc­ture to pro­mote brands and  busi­nesses, many busi­nesses are com­ing for­ward to invest a por­tion of their profit in social media mar­ket­ing and this reduces the time they have to con­cen­trate on SEO. As Face­book offers busi­nesses a pos­si­bil­ity to own a fan page where all the cus­tomers can assem­ble and inter­act with the brand as well as fel­low cus­tomers, focus is being given to get­ting max­i­mum num­ber of likes for the pages. Cor­po­ra­tions are begin­ning to real­ize that this one of the best ways to cap­i­tal­ize on the busi­ness and develop novel ideas to engage actively with customers.

Face­book fans con­tribute greatly towards mak­ing any brand a grand suc­cess. So, one brand’s inabil­ity to get a large amount of likes for its fan page gives its com­peti­tors an advan­tage.  The influ­ence and pres­ence you are capa­ble of cre­at­ing by using fan pages is truly unbelievable. Facebook fans are also impor­tant because through them the busi­nesses get instant feed­back on prod­ucts and hence can work on improv­ing the ser­vices and prod­ucts accord­ing to con­sumers’ expectations.

As a result the fans are ben­e­fit­ting too. It seems as if every­day there is another great raf­fle or con­test where the cost to par­tic­i­pate is from $0 to a sim­ple share. It’s effort­less and can pos­si­bly lead to a nice prize.

There are three ways to get to the tar­geted fans. The sim­ple and inex­pen­sive way is to use Face­book search and rec­om­mend your page to peo­ple with the same inter­est. After this the page needs to appeal to your fans so that they stay loyal to the page and rec­om­mend the page to their friends. The other way is to invest a small amount in tar­geted adver­tis­ing through which peo­ple all over the world will be informed of your busi­ness. The third is through encour­ag­ing your exist­ing fans to share the page with their friends and there is no bet­ter way than by offer­ing an incentive.

Below are a few of mlwdesign’s clients who have suc­cess­fully uti­lized the give­away method as a means of get­ting more fans: (feel free to fan because hey, you never know…)

Nov 16, 2011 / Musings