Selecting an email marketing service can be daunting. There are dozens of solutions to choose from, all with extremely varied options, features and pricing.
Even more perplexing is that many reviewers rate these solutions in an effort to identify the “best” option.
There is no single best option, but rather a lot of great options. You just have to find the one that matches your needs.
Unlike the exhaustive round-ups that cover every option available, I have narrowed the field to what I consider four of the best. All of these are terrific solutions that address a variety of needs.
I won’t mention every last feature of these services. Because they all have the same basic functionality, I will focus on what makes each distinct and what to expect from using them.
