Facebook Ads 101

by Kim Garst of Boom Social 

What kinds of Face­book Ads are there?

Right now, Face­book has a total of 27 dif­fer­ent ad prod­ucts and this past week, they made an announce­ment that in com­ing weeks and months, they will be work­ing to sim­plify their adver­tis­ing prod­ucts by reduc­ing the num­ber of options in half in order to pro­vide a more focused expe­ri­ence for their busi­ness customers.

The rea­son there are so many dif­fer­ent kinds of Face­book Ads is that each dif­fer­ent ad prod­uct is opti­mized and placed to achieve a dif­fer­ent goal. This is why part of the process of mak­ing your Face­book Ads more effec­tive is to make sure you are super clear about what your goals are, so that you choose the ad type (not to men­tion copy and graph­ics) that will be most effec­tive to help you reach your goals.

How to Use Face­book Ads to Boost Your Business

1. Know your ideal cus­tomers and tar­get your ad to them

The suc­cess of your Face­book ad — no mat­ter what kind you are using — seri­ously depends on mak­ing sure it is seen by the peo­ple most likely to take the action you want. Whether you want peo­ple to LIKE your page, engage with your con­tent, or you want your leads to con­vert into pay­ing cus­tomers, tar­get­ing is crit­i­cal. In this case, the more spe­cific you can be about your ideal cus­tomer, the more effec­tive your ad will be.

Another way you can tar­get your ideal cus­tomer is to use Facebook’s “Cus­tom Audi­ences” fea­ture. This allows you to upload your e-mail list to Face­book and select them as your tar­get audi­ence for your Face­book ad. Given that your e-mail list includes peo­ple who have opted in to receive more mar­ket­ing from you, chances are good that adver­tis­ing to this audi­ence will lead to sig­nif­i­cantly higher conversions.

2. Use Face­book Offers to accel­er­ate lead gen­er­a­tion — not sales

For peo­ple who are new to Face­book adver­tis­ing, it might seem like you want to adver­tise your prod­uct or ser­vice right away, right?

It might seem crazy, but work with me here.

Instead, try using a Face­book Offer to pro­mote some­thing valu­able you are giv­ing away for FREE — in exchange for users’ name and e-mail address. This will grow your e-mail list and give you a highly tar­geted list of peo­ple who are more likely to be inter­ested in buy­ing your prod­uct or ser­vice when you send them an e-mail about your lat­est prod­uct launch or service.

3. Grow your audi­ence by using ads to boost your Page Likes

Face­book adver­tis­ing is a step by step process. As I men­tioned in the pre­vi­ous step, it’s about attract­ing spe­cific prospects to your page and build­ing a com­mu­nity to engage with. Then, when you adver­tise your prod­uct or ser­vice, you are more likely to be seen as an expert with valu­able con­tent, and they will be more likely to pur­chase from you.

Face­book Like ads are use­ful if you are in the begin­ning of this process, try­ing to build or grow your com­mu­nity. Keep your ad copy short and to the point, mak­ing it as clear as pos­si­ble what the ben­e­fit of lik­ing your page is.

4. Use pow­er­ful images

The best images with Face­book ads are those that are clear and entic­ing. Many stud­ies have sug­gested that a clear pic­ture of an attrac­tive woman or a beau­ti­ful out­door set­ting like a beach are the best kinds of pic­tures. Pic­tures of appe­tiz­ing food also pulls well IF it relates to your busi­ness. Choose a pic­ture that is appro­pri­ately sized so the details are not lost because it is too small.

5. Use A/B test­ing to refine your results

A/B test­ing might sound com­pli­cated, but hon­estly — it is no more than hav­ing 2 ver­sions of your ad and check­ing results against each other to make sure it is as effec­tive as it can pos­si­bly be.

There is just one key thing you need to remem­ber. When you test one ad against another, you want to make sure you are chang­ing only 1 vari­able at a time. If you are test­ing 2 dif­fer­ent pic­tures, keep the same head­line and copy. If you are test­ing 2 dif­fer­ent head­lines, keep the same pic­ture and ad copy.

Shoe Story — An Important Lesson in Customer Service

I don’t often like using my blog to vent about unhappy retail trans­ac­tions I occa­sion­ally expe­ri­ence because I am very aware of how pow­er­ful the writ­ten word is and am not inter­ested in hurt­ing any busi­ness, even if I myself was burned by that busi­ness. But today I expe­ri­enced some­thing that very clearly illus­trated a les­son that I’d like to share with my clients and friends about the value of cus­tomer service.

I gen­er­ally pur­chase my kids shoes from Zap­pos. I do this because you lit­er­ally can order a shoe store worth of shoes from thou­sands of choices and after try­ing them on your kids, you can return them for free. If any­thing, and I mean any­thing goes wrong with those shoes, you have 12 months to tell Zap­pos and they will ALWAYS take them back and replace them or refund your money. Buy­ing shoes at Zap­pos is a no brainer. How­ever occa­sion­ally I like to sup­port the brick and mor­tar stores in my neigh­bor­hood and beyond.

So this sea­son I went to Jil­dor for my 11 year olds Shab­bat shoes and an unnamed kids shoe store for my 7 year old’s Shab­bat shoes. I found a cute black bal­let style shoe for my eldest and a cute pink bal­let style shoe for my seven year old. Six weeks later my 11 year old com­plained her toes were touch­ing the end of the shoes and were killing her and my seven year old pointed out her shoes entire sole was peel­ing off and the bow was hang­ing by a thread. One a bad fit, the other ter­ri­ble crafts­man­ship. And mind you, both shoes were worn not more than 5 times.

I walked into Jil­dor, pre­pared to fight, and was pleas­antly sur­prised how quickly they accepted respon­si­bil­ity for a bad fit and acknowl­edged the shoe runs small. With­out hes­i­ta­tion they took it back and although the store was clos­ing, they patiently ser­viced me until we found another totally dif­fer­ent pair. I even ended up buy­ing a cute pair of flip flops because I felt so sat­is­fied. I walked out con­fi­dent that although they may not be Zap­pos, I can safely buy my shoes there know­ing they stand behind their product.

This expe­ri­ence was the com­plete oppo­site of what I had ear­lier when I entered the children’s shoe store. I pre­sented the pink shoes that looked 2 years old even though they were worn 5 times. The first reac­tion I got was that I must have pur­posely peeled the sole back.

Are you kidding?

Nat­u­rally I responded that I am a very very busy woman, with an event for almost 500 peo­ple com­ing up in two weeks, and I really don’t have the time to spend destroy­ing shoes so I can get a new pair.
The sales guy kept insist­ing I did it and then said that he can only glue the shoe back together.

Are you kidding?

I told him I did not pay $70 for a poorly con­structed glued shoe that no doubt will fall apart again in a few weeks. I asked if that big brand can’t hold their shoe together why would they be able to?

At that point he referred me to the man­ager who while more pleas­ant (He didn’t accuse me of sab­o­tag­ing my daugh­ters shoe) he ket push­ing for the glue solution.

I had decided by then that noth­ing less than a new pair would sat­isfy me and I insisted he do the right thing, return that shoe to the man­u­fac­turer and give me a new pair. I was not ask­ing for my money back. I was ask­ing for an exchange. Coincidentally one of Cou­ture for a Cause’s big spon­sors wit­nessed my exchange and they piped in that he really should do right with me because I blog. (That made me laugh)

Any­way, the man­ager informed me that although he “val­i­dates” my “frus­tra­tion” he needs to talk to the owner about this and he will get back to me. I left my shoes there and I now have to wait for his call.

Why, dear friends, would I ever ever ever step foot into that store again? $70 is not a joke. A shoe for a seven year old should get you 4–5 months. And a shoe store should acknowl­edge when they carry a crappy brand and do right. The dam­age of not doing right is far greater than the $40 whole­sale they may lose.

I still don’t know how this will end, but I do know that this is clearly not how one should ever treat a customer.

Cus­tomer ser­vice is every­thing whether you are a graphic designer or a restau­rant owner or in retail. (espe­cially in retail) When deal­ing with unhappy clients it is very impor­tant to weigh the pros and cons of your reac­tion. It also helps to know who you are deal­ing with too.

To my local friends, please don’t try and guess the shoe store. It could be any­where in the tri-state area. (I do go to Brook­lyn once in a while) Here’s hop­ing they do the right thing because even if you do screw up in busi­ness, it’s never too late to make amends.

Shoes after 5 wears

____________________________________________________UPDATE____________________________________________________

____________________________________________________UPDATE____________________________________________________

So today (after I left a mes­sage) I get a call back from that shoe store. They told me good news!

They have two won­der­ful options for me.
A) They will pay to have my shoes com­pletely fixed and it will look almost as good as new.
or
B) They are more than happy to return the shoes to BLOCH (the Euro­pean com­pany) and if BLOCH deems it defec­tive I will be able to exchange. How­ever it may take two weeks.

So in other words they are will­ing to either cough up $25 (the num­ber I got out of him that it costs to fix the shoe) or refund me if there is no risk on them.

Now at this point I’m not even angry. Rather I am deeply amused. The solu­tion to me is so text­book wrong from a busi­ness per­spec­tive that you can all but laugh. I decided to help these poor souls out and spell it out because for some rea­son the same way I’m kind enough not to say their name, I have this urge to clue them in.

I say:
Let me get this straight…you are will­ing to spend $25 cash on me but not will­ing to risk los­ing the $40-$45 whole­sale on me which after you minus the 25 cash we are talk­ing $15-$20 max.
So keep­ing me happy is not worth $20 to you?

The guy, who is only the man­ager and appar­ently has no say or power to set his boss straight really didn’t have much of an answer.

I con­tinue:
So for­get the money, your boss is will­ing to risk his rep­u­ta­tion in an indus­try that let’s face it has much com­pe­ti­tion and needs cus­tomers like me to sur­vive, over $20?

The guy really couldn’t argue with that.

I con­cluded:
At this point this really is not about the money right? You guys are basi­cally will­ing to let a cus­tomer (one who you are aware is in mar­ket­ing and social media and is not shy to express her feel­ings when there is injus­tice) walk away ter­ri­bly unhappy and for what…your principle?

So how do you think this ended?
My attempt to enlighten fell on deaf ears and
since I refuse to take the shoes back, they are ship­ping them back to BLOCH and my daugh­ter will have to be with­out Shab­bat shoes for a few weeks till I hear if BLOCH refunded them the money.

Amaz­ing.

Let’s see how this plays out.

_______UPDATE AN HOUR LATER____________________________________________________

So man­ager spoke to owner and they have great news!

They are plan­ning on tak­ing exten­sive pic­tures of the shoe and uti­lize this new tech­nol­ogy called email to send it to BLOCH who will then hope­fully expe­dite their answer of whether the shoe will be cred­ited or not.

Yipee! Within hope­fully 2 days I will know if my child gets a new pair or a glued pair and the owner will know if he loses $25 for repair or noth­ing at all.

Because obvi­ously my future busi­ness doesn’t count in the equation.

What can I say.…

Amaz­ing

_______UPDATE  TWO DAYS LATER____________________________________________________

Woke up to a great mes­sage, the shoe store decided to replace my shoes.
I asked them if the com­pany took the shoes back and their exact words: “Not impor­tant what com­pany did, we decided to make the cus­tomer happy.”

Went back, exchanged shoe for a stur­dier pair I am cer­tain won’t fall apart. Shoe store couldn’t of treated me better.

Never too late in life to do the right thing.

My Koko Fitclub Experience

When it comes to Five Towns fit­ness, I’ve tried it all!

I was a mem­ber at some point of Club Cen­tral, New York Sports­club and Life Fit­ness where I had to moti­vate myself 3–4 times a week to hit the tread­mill and take classes. Often I found after a month or two bore­dom set in and my moti­va­tion drop. The classes, some were great, oth­ers made me feel like a num­ber and always less fit, less flex­i­ble, less in shape than every­one else. But the monthly fee was low and it was bet­ter than nothing.

One year I was lucky enough to join PTI, a per­sonal train­ing cen­ter where for a high monthly fee you get 3 30 minute one-on-one ses­sions. I jus­ti­fied the extra cost by quit­ting my reg­u­lar gym and telling my hus­band all this work­ing out will keep me from lunch­ing and spend­ing in other areas. I loved that I had no choice but to show up those 3 days a week, or else I had a trainer wait­ing and mad. And you didn’t want to mess with some of these trainers.

Then I dis­cov­ered War­ren Levi Karate. I heard their boot­camp classes were insane and since they needed a web­site, and PTI was clos­ing, I worked out a deal and gave War­ren a shot. This move even­tu­ally turned into a 3 year (and count­ing) addic­tion that has changed my body and my life. The inti­mate small classes that marry car­dio and strength in cre­ative and enter­tain­ing ways has kept my Fit­ness ADD in line. You get to know your Sen­sei  and he gets to know you. It’s the best of both worlds for me since not show­ing up feels like not show­ing up to a per­sonal train­ing ses­sion. When my hus­band started doing Insan­ity at home, a pop­u­lar intense fit­ness video, I told him that Boot­camp is exactly like Insan­ity.  The only draw­back is the lack of car­dio equip­ment for the days I don’t do classes, and of course it’s not cheap. (How­ever I heard that they plan on get­ting car­dio equip­ment  in their new loca­tion, a move I think is brilliant.)

So when Koko Fit­club, a new local fit­ness cen­ter that claims they have new tech­ni­cal twist on fit­ness, offered to hook me up with a 3 months trial, I decided to try it out. (In con­junc­tion of course with War­ren Levi) I was curi­ous about what makes this dif­fer­ent than a reg­u­lar gym and can it really take the place of a per­sonal trainer since they have some­thing called “smart train­ing”  which elim­i­nates train­ers but still gives you a personalized experience.

My first impres­sion the day I signed up was how mod­ern and pretty the place was. I loved the bam­boo decor and the col­ors (orange and brown) felt very nat­ural. The place isn’t so big, but since each machine does dozens of exer­cises  it doesn’t have to be. I got my wel­come pack­age which included a water bot­tle, t-shirt, set of head­phones and Koko Key in a bright orange Koko bag.

The Koko key is lit­er­ally the key every­thing here. You use it to enter the facil­ity when they are closed, a con­cept I found extremely appeal­ing. I can go work­out at 3am, or mid­night if I please, with this key! In fact my very first ses­sion I arrived at 7:30am, before open­ing. I loved wav­ing that key and unlock­ing the door. It felt like my own pri­vate club.

The key is used for the FitCheck machine, the strength machines and the car­dio. It auto­mat­i­cally tracks and reports your progress and per­for­mance dur­ing and after each ses­sion, plus it con­trols the strength train­ing  pro­grams you are on. (Flash­back of my New York Sports­club days, try­ing to scrib­ble the weight amount and how many reps I did myself, always los­ing moti­va­tion after 2–3 weeks.) So after telling them my goals they down­loaded the right pro­gram for me onto my key and I was ready to go.

The first thing I did was remove my shoes and go on the Fitc­Check machine. It does not weigh you…at least not in the tra­di­tional sense. Koko is very anti being focused on your weight. Instead it mea­sures your EBMI which is your Enhanced Body Mass mea­sure­ment. (Which means it cal­cu­lates and tracks your body’s lean mus­cle level.) So it gives you a num­ber and if your goal is to lose weight, you want to get that EBMI num­ber down and your mus­cle weight up.

I started my first ses­sion with the strength machine.
I plugged in my key and it down­loaded my pro­gram. There’s a piv­ot­ing screen that walks you through each exer­cise. It tells you how much weight you need and will beep if you mis­tak­ingly choose the wrong weight. It has an image that shows your move­ment and the goal is to stay within a cer­tain point and it grades you based on how well you did. It even gives you koko points at the end of each ses­sion, a very good moti­va­tor for some­one like me. Over­all my ses­sion was much less intense than what I’m used to at boot­camp, but nev­er­the­less, it was enjoy­able, inter­est­ing and easy to fol­low. It wasn’t exactly like hav­ing a human per­sonal trainer but it was a close sec­ond, plus I didn’t have to make bor­ing small talk.

I then tried the car­dio por­tion which did not impress me. For such an advanced fit­ness pro­gram, the car­dio part is lack­ing. After you plug in your key it gives you instruc­tions to plug in your head­phones to an ipod that is Velcro’d onto the machine and you have to man­u­ally pick a pro­gram and lis­ten to a voice give you instruc­tions on what to do on your tread­mill or ellip­ti­cal. There’s no music, only a voice that tells you when to go faster and higher and gives you tips in between. I found myself day­dream­ing and then miss­ing his instruc­tions. Mean­while the screen, wich has such potential…only shows exactly what the machine shows, how fast you are going and the time. After my first ses­sion I opted to use the car­dio machines the tra­di­tional way, listening to music on my iphone and doing my own pro­gram. I’m still get­ting a great work­out. I com­plained about this and was told Koko is very soon unrolling a car­dio pro­gram equiv­a­lent to their fan­tas­tic strength pro­gram, uti­liz­ing that screen and allow­ing you to lis­ten to music. I’m glad to hear that!

As of today I have been doing Koko in con­junc­tion with War­ren Levi for 3 weeks.  I love the per­son­al­ized web­site I got that tracks my progress. My EBMI has actu­ally gone down 1 point too! And the strength ses­sions are get­ting more and more intense so much so that I actu­ally feel sore. I’m lov­ing the fact that I can come in at all hours. I’m lov­ing how quiet it is there though as it gets more mem­bers that can change. I’m not impressed with the car­dio por­tion, but I’m thrilled to have access to a tread­mill since with War­ren Levi I cur­rently don’t.  So far I think it’s the sec­ond best thing to get­ting a per­sonal trainer and for under $100 a month, way way more afford­able. For some­one who loses moti­va­tion eas­ily, who loves keep­ing track of progress and see­ing results writ­ten out and who needs to have each exer­cise walked through, it’s a great solution.

I for­got to men­tion the Koko­fuel part which is another cool ser­vice they just unrolled. Based on your pro­gram they cre­ate a cus­tomized meal plan to prop­erly FUEL your body with proper nutri­tion. I printed out my plan and it looked doable and actu­ally deli­cious, except I’m not in the mood right now to fol­low a meal plan. But I think it’s a great fea­ture and saves you on nutri­tion­ist bills if you were the type to go to one.

So I have 2 more months to go and I’m really curi­ous if my moti­va­tion remains, if my EBMI goes down fur­ther, if I get stronger, if this works for me. Will keep you posted as I progress!

Check out their Face­book page here.

Tribute to SABRAS

Stand­ing on my tippy toes so he could see me behind the counter.

“One slice please ” I call out above the loud chat­ter ema­nat­ing from the crowds. My Mom and Sis­ter  are sit­ting a few feet away enjoy­ing a pizza lunch and I’m on slice num­ber 2.

“One dol­lar” he says, giv­ing me a wink.

It’s the 1980’s and this is the only game in the Five Towns, at least as far as I know.

SABRAS.

We went there every Sun­day and some­times Thurs­day fol­lowed by Baskin Rob­bins next door. Those were the days when my stom­ach (and waist line) could han­dle 2 slices, french fries and a sundae.

Fast for­ward 6th grade. I’m old enough to go to town by myself. Old enough to notice the boys my age hang­ing out there. We catch a bus from Far Rock­away, or we bike, or walk and SABRAS is always our first stop. We grab a table and glance at the boys we know from the hood. They glance back. 7th grade, the boys say hi. 8th grade, they walk over and join. We feel cool. (We are TAG girls after all)

Sat­ur­day night. SABRAS is the place to see and be seen.

I always make sure to look “cool” before step­ping in. It’s jam-packed with teens. It’s the place to be.

I like that I know him, the guy behind the counter and that he knows me. He’s always nice and some­times for­gives me if I’m short a dol­lar. “Bring it next time.”

Sat­ur­day nights. The lines are out the door. But the Spinach pizza is unpar­al­leled. It’s worth the wait.

I move to Brook­lyn. I go to Israel for the year. Col­lege. Upper West Side. SABRAS is a dis­tant memory.

One day I see him at a pizza store not far from my Upper West side digs. He looks the same but he’s older. He left SABRAS for another pizza job. I find it funny. He fol­lowed me to NYC.

Mar­riage. Riverdale. Then back to the good ole’ Five Towns.
Sabras still stand­ing but now pizza is $2. But there are oth­ers now. The neigh­bor­hood has exploded. Still, SABRAS is the best.

Kids. I bring them there because where else should I go? He’s back now (couldn’t stay away) and I show off my babies. He chuck­les recall­ing me pretty close to that age.

But I’m so so busy now and  I never ever carry cash, and he won’t take credit.

So I go a few doors down. No guilt. There’s enough busi­ness for all.

Occa­sion­ally I go back sat­ur­day nights with my hus­band. He’ll only eat there and he only gets Spinach with Tehina on the side.

My kids grow up on the other pizza and won’t eat any­where else. I beg them when I have cash to go to SABRAS, but they refuse. So except for the rare Sat­ur­day night, I stop see­ing him.  I take it for granted that SABRAS will always be there and that we 70’s and 80’s kids will always have SABRAS, rick­ety sign and all.

Then I hear the sad news. SABRAS is clos­ing it’s doors.

Like the death of an old movie star, one that has not been in the news for decades,  the mem­o­ries of  the glory days come rush­ing in.
In the same grave­yard that holds KING DAVID, BURGER NOSH, BASKIN ROBBINS and all the other main­stays of our Youth, SABRAS now joins. Another child­hood des­ti­na­tion gone, exist­ing only in our col­lec­tive memories. Nothing lasts forever.

Cen­tral Avenue. Con­stantly evolv­ing to suit the times. To sur­vive one must go with the times. It’s not good enough to be good. You need face­book, e-marketing, pin­trest, insta­gram and above all, you need to accept credit cards.…in other words, you need to reach out to your demographic.

SABRAS pizza, the best, but who has time to pop into the bank each time my kids crave pizza. And as a grown up watch­ing my weight, I need a salad bar. It was being cash­less and weight con­sci­en­tious that con­verted me.

But what about him? The man who has been there since I was in diapers.

He’ll have to find some­thing new. So is life.

SABRAS, we’ll miss you, your Spinach Slices and Cab­bage Soup and mot of all the good times.

Day 3-The End!

They say that if your kid hates a cer­tain food you should just keep serv­ing it until the kid acquires a taste for it. I think there are even grown up foods like cof­fee, sushi, wine that you need to try sev­eral times until you get accus­tomed to the taste and then you can’t live with­out it.

I think that this held true for me with both the green juice and spicy lemonade.

The morn­ing of day 3 I woke another 1/2 pound lighter mak­ing it a total of 3 lbs lost in 3 days. You can argue that it’s water weight but who cares…my Jeans fit bet­ter so it’s real to me. I now under­stand why celebs and those who have an event com­ing up do these crazy diets. They work…the ques­tion is how long will it last?

I remem­ber a friend of mine who was always bone thin had a few pounds to lose after her baby. She got a stom­ach virus and off came her last 5 lbs in one week. A few months later I saw her and she looked amaz­ing. I asked her if she ever gained those 5 lbs back after her virus and she said no. Every time one of our kids have a stom­ach bug we joke about com­ing over to catch it.

So my con­clu­sion about Juic­ing is that it’s an excel­lent, albeit extreme way to
A) Kick start a diet
B) Lose a few pounds for a sim­cha or beach vaca­tion
C) Rid your­self of crav­ings for bad things like sugar, bread, white flour, fried food etc.

After 3 days of eat­ing only Juice and the occa­sional broc­coli, string beans I now only have a crav­ing for a big salad with grilled chicken. Not to say the next time I’m faced with a Nutella whipped cream banana pizza (which they serve at Upper Crust) I won’t be dying!  I guess keep­ing weight off  (in your 30’s) really comes down to being hyper aware of what you put in your mouth all the time.

Now, sum­mary of my last day.…

Slept great! No hunger at all. The Chunky Mon­key really filled me up.
7am: Woke up with so much energy
I almost felt manic.…I was talk­ing faster, mov­ing faster…felt like I chugged an energy drink but all I had was a bit of cof­fee and my green drink.
I actu­ally didn’t mind the green drink. I’ve grown used to the taste and it kept me going till.…

10am: I had done my boot­camp. I felt just as strong (or weak) as usual dur­ing boot­camp. It was time for my (ugh) lemon­ade which I dis­cov­ered if you chug it down fast, like vodka, you barely taste the cayenne and it’s actu­ally good.

I needed to chew on some­thing so I had a bowl of roasted broc­coli with pep­per and gar­lic pow­der and lemon. It was Heaven. Right now broc­coli is just as sat­is­fy­ing as a bowl of pasta. This is what it has come to…but that’s a good thing.

12pm: Had my green drink (the 2nd to last one I’m prob­a­bly ever hav­ing unless I decide to  Juice again) and it kept me full till

The smell of the chal­lah bak­ing in my oven nearly did me in.

but I sur­vived till my 3pm drink which was my least fave because I hate beets. But if you like beets and pineapples…you would prob­a­bly enjoy this.

Now I had made plans before I decided to Juice to see Evita and stay overnight in the city with my hus­band. We also had plans to go out for din­ner at a fancy restau­rant but I nixed that one.  Instead we quickly stopped by Mr. Broad­way to grab a quick bite before the show.  And being that I am allowed egg whites and broc­coli I gave myself per­mis­sion to order that. (told waiter to hold the salt and oil)

It tasted bland.

My final green drink was a new twist..spinach and pineap­ple juice.
I couldn’t fin­ish it since I was full from the eggs.
I couldn’t even fin­ish the last almond date drink.

Evita was fun!

And that was the end of my 3 day juic­ing! 3 lbs lighter. Not miss­ing bread, sugar or junk­food even a little…

The next morn­ing I could have any­thing I please! I stopped by a coffe shop on my way back home from the hotel and whad­daya know…instead of the mocha frap­pa­cino with a nice yummy muf­fin I was crav­ing for.…

I got myself another juice.