How Businesses are Using Social Media

Posted by: Biserka Anderso

Social media has become the de factomar­ket­ing tool for com­pa­nies of all stripes and now we have stats to back this up – 94% of busi­nesses now blog, tweet, pin and post, accord­ing to MBA Pro­grams who have visu­alised the data in this nifty infographic.

But while blog­ging is busi­nesses’ fourth most favourite social media tool (unsur­pris­ingly, after Face­book, Twit­ter and LinkedIn), it looks like it is in decline in the busi­ness world, with the share of com­pa­nies with blogs drop­ping from 50% in 2010 to 37% in 2011.

This is a wor­ry­ing trend, not least because it brings to the fore all the oppor­tu­ni­ties non-blogging busi­nesses are miss­ing out on – rais­ing brand aware­ness, increas­ing online vis­i­bil­ity, estab­lish­ing their rep­u­ta­tion as thought lead­ers, to name a few. It also goes to show that while they have grasped the need for social media in gen­eral, some busi­nesses still don’t under­stand the mas­sive value a reg­u­larly updated com­pany blog can bring to a busi­ness or brand.

Check out the data con­tained in the info­graphic and tell us what tan­gi­ble ben­e­fits you’ve seen from cor­po­rate blog­ging. We par­tic­u­larly rec­om­mend the six mini-tips at the bot­tom of the info­graphic  –  worth print­ing, cut­ting out and pin­ning on your office wall for reference.