ABC’s of Faceook Marketing



How can you make your Facebook Page stand out from the crowd?

We’ve put together a handy ABC guide of what works for your reference. Enjoy!

Attention Grabbing. Share posts that stand out from the crowd. Learn which post types turbocharge engagement, and focus on sharing these.

Branding. Does your Facebook page reflect your brand? From the content you share, do your fans get a good sense of your brand values? Does your brand have adistinctive voice? If you answered “no” to any of these questions, you need to get your act together.

Cover. Your cover is prime Facebook real estate, and the first thing potential fans will see when they visit your page. Does your cover express what your business is about, and give people a reason to hit Like? It’s worth hiring a pro designer for your cover, or at least heading over to Fiverr rather than doing it yourself.

Design The cover isn’t the only place where you need to strut your stuff. Every time you share anything on Facebook, you’re out in public, so make sure your content is suited and booted for the occasion. Don’t let down your brand with shoddy design.

Edgerank. Not all your fans see your Facebook posts. You knew that, right? Facebook decides who sees each post by giving posts an Edgerank. The better the Edgerank, the more people see it. Check out Facebook to find out how edgerank is calculated so you can get to work improving yours.

Funny. Funny is money because it makes people feel good and it gives them a reason to share. Unless you’re running a funeral parlor, you’ve got no excuse. Lighten up and give your fans a giggle!

Giving. Have you heard of the strategy of pre-eminence? It’s a marketing idea, and it states that the more you give away, the more you get in return. It a do-gooder that came up with that. It was a money-spinning marketer. So go ahead and share your best stuff on Facebook. Hold it back, and it will only gather dust.

Happy. A virtual smile is infectious, and it doesn’t cost you anything, but it can brighten your fans’ day. Keep your grumps in your personal life, please.

Insights. If you’ve got a Facebook Page, you’ve got access to Facebook Insights. They tell you if you’re shooting for the stars, or crashing down to earth. Get well acquainted with them. They show you if what you’re doing works.

Jazz. We once said Twitter is like a Jazz band – a steady backing band, plus a brilliant solo artist. Facebook’s pretty much the same. Schedule posts to create a steady backing, and then be online in person from time to time to show off your improvisation skills.

Kindness. Being online is no excuse for forgetting your manners. It’s totally okay to get into discussions and conversations on your page, but always remember there’s a human being at the other end. Plus, all your fans are watching everything you say. Sprinkle everything you say with a dash of kindness.

Likes. Sorry if we’re stating the obvious, but the more likes your page has, the better you’re doing. That is, unless you’ve paid for likes – which is a recipe for disengaged fans and a sluggish Edgerank.

Monitoring. Are you tracking your page stats? If not, you should be. If you’re not measuring success, you’ll never reach it. We show you how it’s done and what you should be looking out for here.

Name. Unless you’re a big brand, only a handful of people will know what your business does. As such, when people visit your Page, they should instantly get a sense of what you do from the name of your page. We’re Social Caffeine because we’re all about creating a buzz on social media.

Optimized. Just like websites, Facebook pages are indexed by Google. That means SEO principles apply just as much to the copy on your Facebook Page as it does to your website copy. Pay particular attention to brushing up the copy on your About Page (Want to know more about SEO? Check out our Short, Easy Introduction to SEO).

Plans. It’s a good idea to have an editorial schedule for your page. E.g. on Mondays you share an image, Tuesdays you ask a Question, Wednesdays is video day, etc. This lets your fans know what to expect, and keeps you on track for regular sharing.

Questions. If you do nothing else on your Facebook Page, ask questions. Questions pull your fans into conversation, and allow you to get an inside view on what your fans are thinking.

Regular Posts. The most successful pages are those who are consistent in their sharing. If you go quiet for a year, then suddenly blast your fans with updates, they’ll just ignore you or wonder who you are. Try to post at least one update everyday, even if it’s just to share an interesting article you’ve found.

Storytelling. On your Facebook Page, you’re sharing (and creating) your brand’s story. Make sure you’ve completed Milestones for your brand.

Targeted. Who are you trying to reach? The better you know your audience, the better you’ll be at striking to the heart with your message.

URL. Facebook lets you claim a custom URL for your Page. This is good for SEO, and means you can promote your Page in your print marketing. If you haven’t claimed your vanity URL yet, what are you waiting for? Choose with care, as once you’ve chosen your URL, you’re stuck with it.

Viral. Reach for the heavens, and even if you fail, you’ll have jumped higher than most people. When you’re creating content to share, aim to go viral. Most of what you share will just get a few likes, but when you hit the big time, you’ll be glad you kept trying.

Wisdom. As star of the silent screen Marlene Dietrich said: “I love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself.” Facebook users love quotes too. Get sharing.

X-traordinary. Everyone has a Facebook Page these days. To mark yourself out as special, you have to be better than everyone else. Reply to every comment your fans leave. Share content that blows their mind. Don’t give up, even when the going’s tough.

You. You are the crucial ingredient in your Facebook page. Without your pizazz and personality, your Facebook Page would be bland and boring. Inject your unique energy, and your page will rapidly become a favorite with your fans.

Zeitgeist. What are people talking about today? Can you make it relevant to your brand? If so, get with the spirit of the times and jump on that bandwagon, baby.


David Masters is our lead writer, idea spinner and super blogger. He’s British, and lives in Wales, but we don’t hold that against him. Follow David on Twitter.



Sep 18, 2013 / Musings

A picture speaks louder than words

by boomsocial.net

It’s a fact: pictures speak to us in ways that words never will, right?

For instance, here is what the Social Media Manager for flash sale travel site Jetsetter had to say about Pinterest:

“We were looking for a fun way to involve our community to help us curate the world’s best travel experiences. Pinterest gave us a forum to engage with our most passionate advocates in a meaningful, creative, and compelling way.” 

Images tell stories; they capture our imagination, and entice us to engage in ways that words often don’t.

3 Ways to Use Pinterest and Instragram to Build Relationships

If you agree with me in theory, but are stumped as to exactly how and where to start with building relationships on Instagram and Pinterest, I am going to outline 3 ways you can make it happen.

And as always, please don’t forget to share your ideas with me at the end of this post!

1. Get Real

Image courtesy of the Boston Bruins Instagram page
Image courtesy of the Boston Bruins Instagram page

Images are great for putting a more human face on your business or brand. While other social media platforms shine when it comes to sharing and promoting written content, these image-rich sites allow for unprecedented levels of casual, relational sharing.

Be proactive about sharing fun, spontaneous pictures. These could be pictures of yourself, your dog, your company, or your employees.

You could even showcase loyal customers by having a ‘customer of the week’ board on Pinterest, or share real-time customer images on Instagram so fans feel like they are ‘really there’.

2. Invite Photo-Sharing

There are two ways you can do this:

1. Through creating photo-sharing contests, or
2. just by simply asking fans to share their favorite images.

#1: Photo-Sharing Contests


What better way to invite engagement than by incorporating photo-sharing into a contest or giveaway?

Jetsetter, for instance, launched an online scavenger hunt , asking their fans to pin images from the Jetsetter website to Pinterest. The result? Not only did the company undoubtedly receive a huge influx of traffic to their site, but their fans created over 800 boards and 16,000 pins.

How’s that for user engagement?

#2: Photo-Sharing, Just Because They Want to!

High-end retailer Tiffany & Co  recently launched a downloadable Instagram filter that allows it’s followers to submit their own love photos.

They also launched a campaign to photograph real-life love stories in Paris and New York, inspiring fans to share their own ‘photo-stories’.

3. Collaborate with Other Businesses in Your Industry

Both of these sites can be fantastic for engaging with other business owners or bloggers in your niche or industry.

Using the principle of ‘I scratch your back, you scratch mine’, sharing images from complimentary businesses can not only be a first step to building a mutually-beneficial relationship, but it can supplement your own content beautifully.

For instance, the team at Etsy had the idea to launch a ‘guest pinner ‘ program. By inviting inspirational pinners to contribute to guest boards, they are not only building relationships with Etsy store owners and experts in the field, but they have a steady stream of unique, inspirational content being posted to their boards.


When using Pinterest and Instagram to build relationships – whether that’s with potential customers, influential bloggers, or other business owners – the key is to remember it’s all about ‘give and take’.

Invite collaboration, sharing, and above all, interaction. Repin, comment, and share when appropriate, and you’re well on your way to forging new relationships and solidifying old ones.

What are some creative ways that you’re using Pinterest and Instagram for your business? Would you agree that pictures have the potential to create greater engagement and interaction? Why or why not?


Sep 10, 2013 / Musings