The Logo Design Process

An apple with a bite out of it is instant­ly rec­og­niz­able — but deliv­er­ing a logo with such icon­ic poten­tial is more com­pli­cat­ed than sim­ply going from A to B. In fact, the road to a killer logo is often times a windy path. Take a look at this great info­graph­ic out­line of the logo

My Favorite Campaign

I LOVE THIS ONE! Every night of Chanukah Jen K post­ed one of these ….she told her fans that on day 8 there will be a spe­cial “lucky girl give­away” and sure enough on Day 8 she asked her fans to guess which night are she giv­ing away. This cam­paign increased Jen K Designs fan

After Sandyhook- Bubble-wrapping Our Kids

When my first­born daugh­ter arrived in this world, it was only 2 months after 9–11. I remem­ber think­ing “What kind of world am I bring­ing a human being into?” 11 years, 3 more chil­dren lat­er I still have those thoughts after every sense­less hor­rif­ic tragedy that befalls our frag­ile world. From mum­bai, to Ita­mar, to

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