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The Missing Cat-A Graphic Design Job

Shannon (the secretary) lost her cat and asked David (the graphic designer) to help with a lost poster. This is their email correspondence…

From: Shannon
Date: Monday 21 June 2010 9.15am
To: David
Subject: Poster

Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not too busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon.

This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.

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From:David
Date: Monday 21 June 2010 9.26am
To: Shannon
Subject: Re: Poster

Dear Shannon,
That is shocking news. Luckily I was sitting down when I read your email and not half way up a ladder or tree. How are you holding up? I am surprised you managed to attend work at all what with thinking about Missy out there cold, frightened and alone… possibly lying on the side of the road, her back legs squashed by a vehicle, calling out “Shannon, where are you?”
Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy.
Regards, David.
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From: Shannon
Date: Monday 21 June 2010 9.37am
To: David
Subject: Re: Re: Poster

yeah ok thanks. I know you don’t like cats but I am really worried about mine. I have to leave at 1pm today.
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From: David
Date: Monday 21 June 2010 10.17am
To: Shannon
Subject: Re: Re: Re: Poster

Dear Shannon,
I never said I don’t like cats. Once, having been invited to a party, I went clothes shopping beforehand and bought a pair of expensive G-Star boots. They were two sizes too small but I wanted them so badly I figured I could just wear them without socks and cut my toenails very short. As the party was only a few blocks from my place, I decided to walk. After the first block, I lost all feeling in my feet. Arriving at the party, I stumbled into a guy named Steven, spilling Malibu & coke onto his white Wham ‘Choose Life’ t-shirt, and he punched me. An hour or so after the incident, Steven sat down in a chair already occupied by a cat. The surprised cat clawed and snarled causing Steven to leap out of the chair, slip on a rug and strike his forehead onto the corner of a speaker; resulting in a two inch open gash. In its shock, the cat also defecated, leaving Steven with a foul stain down the back of his beige cargo pants. I liked that cat.
Attached poster as requested.
Regards, David.

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From: Shannon
Date: Monday 21 June 2010 10.24am
To: David
Subject: Re: Re: Re: Re: Poster

yeah that’s not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?
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From: David
Date: Monday 21 June 2010 10.28am
To: Shannon
Subject: Re: Re: Re: Re: Poster

Dear Shannon,
It’s a design thing. The cat is lost in the negative space.
Regards, David.
______________________________________________________________

From: Shannon
Date: Monday 21 June 2010 10.33am
To: David
Subject: Re: Re: Re: Re: Re: Poster

Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in color please. Thanks.

______________________________________________________________

From: David
Date: Monday 21 June 2010 10.46am
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Poster

Dear Shannon,
Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don’t come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I am willing to overlook this faux pas due to you no doubt being preoccupied with thoughts of Missy attempting to make her way home across busy intersections or being trapped in a drain as it slowly fills with water. I spent three days down a well once but that was just for fun.
I have amended and attached the poster as per your instructions.
Regards, David.

______________________________________________________________

From: Shannon
Date: Monday 21 June 2010 10.59am
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Poster

This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say Lost.

______________________________________________________________

From: David
Date: Monday 21 June 2010 11.14am
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Poster

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From: Shannon
Date: Monday 21 June 2010 11.21am
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster

yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks.
______________________________________________________________

From: David
Date: Monday 21 June 2010 11.32am
To: Shannon
Subject: Awww

Dear Shannon,
I don’t have a cat. I once agreed to look after a friend’s cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter, I kept the cat in a closed cardboard box in the shed and forgot about it. If I wanted to feed something and clean feces, I wouldn’t have put my mother in that home after her stroke. A week later, when my friend came to collect his cat, I pretended that I was not home and mailed the box to him. Apparently I failed to put enough stamps on the package and he had to collect it from the post office and pay eighteen dollars. He still goes on about that sometimes, people need to learn to let go.
I have attached the amended version of your poster as per your detailed instructions.
Regards, David.

______________________________________________________________

From: Shannon
Date: Monday 21 June 2010 11.47am
To: David Thorne
Subject: Re: Awww

Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat.
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From: David
Date: Monday 21 June 2010 11.58am
To: Shannon
Subject: Re: Re: Awww

I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says “I haven’t seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?” you can politely decline and save yourself a costly veterinarian bill.
I knew someone who had a basset hound that had its hind legs removed after an accident and it had to walk around with one of those little buggies with wheels. If it had been my dog I would have asked for all its legs to be removed and replaced with wheels and had a remote control installed. I could charge neighborhood kids for rides and enter it in races. If I did the same with a horse I could drive it to work. I would call it Steven.
Regards, David.
______________________________________________________________

From: Shannon
Date: Monday 21 June 2010 12.07pm
To: David
Subject: Re: Re: Re: Awww

Please just use the photo I gave you.
______________________________________________________________

From: David
Date: Monday 21 June 2010 12.22pm
To: Shannon
Subject: Re: Re: Re: Re: Awww

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From: Shannon
Date: Monday 21 June 2010 12.34pm
To: David
Subject: Re: Re: Re: Re: Re: Awww

I didn’t say there was a reward. I don’t have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan.

______________________________________________________________
From: David
Date: Monday 21 June 2010 12.42pm
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Awww

______________________________________________________________

From: Shannon
Date: Monday 21 June 2010 12.51pm
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Awww

Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it.

______________________________________________________________
From: David
Date: Monday 21 June 2010 12.56pm
To: Shannon
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Awww

______________________________________________________________
From: Shannon
Date: Monday 21 June 2010 1.03pm
To: David
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww

Fine. That will have to do..

Feb 27, 2011 / Blog / Musings

LOGO MATTERS!

About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get started.” Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed.

When you start a business, you need to create the quickest possible route to business success. A logo helps to create this by contributing to your business’s visibility and credibility, two factors that will help your business grow and achieve success.

Many entrepreneurs choose to design their own marketing materials when they launch their businesses. It’s easy enough these days to design a business card at the local office supply store or online. Word processing software will also allow you to experiment with typefaces and layout. But if you do not have a good sense of what you are doing, you could cause more problems than you solve. Here are reasons why it’s not a good idea to put off a professionally designed logo and corresponding collateral materials:

  • Your business will appear unstable: Starting with one look then switching a few months later to a different logo and then perhaps a year later doing it again creates confusion for clients. Is it the same business? Did the store change owners? It can also give the appearance of a business that can’t make up its mind.
  • Your business will look amateurish: Using materials that are not professionally designed makes your business look unprofessional and might indicate that you cannot perform to or meet the standards required. Read more on Branding a Startup.
  • You will look unpolished: Not having a professional “look and feel” can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.
  • You will look unfocused: Unprofessional, uncoordinated marketing materials can make your business look jumbled or confused. If you have a business card with one look and feel and a website with another, it can cause an identity crisis for a small business. Too many different designs might cause potential clients to think they are looking at two different businesses. It’s best to tie everything together from the start.

So while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

If you think that you can’t afford to design a logo when starting your business, consider the outcome. How can you afford not to?

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Feb 22, 2011 / Blog

FACEBOOK PAGE-NECESSARY OR NOT?

Regardless of what your business engages in, either a service or product, it’s a great idea to have an established Facebook fan page. It all starts with how YOU network through Facebook. Why is having a Facebook fan page important? I’d say at this point, you should really focus more on a Facebook fan page than a Twitter account. Facebook is the largest social network in the world! As the internet becomes more social and Facebook becomes the largest portal on the web, you want your business to have a presence.

I have seen just about every small to large business owners have a fan page online, from local pest control companies to very large online retailers pushing product and branding through Facebook fan pages. The trick, or strategy I should say is establishing a base to then let your fans do the work for you. I think and believe the main reason and objective for a Facebook fan page is to have much better engagement with consumers and in a way, become a more transparent company. In this day in age in media, social media plays a huge role. Companies nationwide and even world-wide are putting more and more resources into the web and the social web(Facebook Ads, etc.)

A Facebook page can create lots of credibility not only with your existing customers but with new customers who are really looking and thinking about why they should trust your company and if its safe to do an online transaction (if you’re an e-retailer.) Let’s not forget, YES, e-commerce grows year after year (except 2009 I believe it was stable) but as e-commerce grows, so does online fraud (identity theft online) and users are becoming more and more weary of this issue. It’s very important and something you have to work on daily to make each visitor feel it is safe to purchase from your website. These portals, such as Facebook and Twitter allow for this because they know once you “screw” them, if ever, they can go right to those portals and announce it to the world.

Once your Facebook page has taken off, it can literally be one of your top resources for traffic and sales. The key to your facebook page taking off is LETTING YOUR FANS AND FRIENDS DO THE WORK FOR YOUAND BEING ACTIVE ON A DAILY BASIS promoting sales, specials, news, and whatever you can do to engage the user and keep brand awareness on a daily basis.

For SEO reasons, your Facebook Fan Page can be a big factor in the SERPs as you can rank really well for your company name (besides your website) for reputation management reasons. Make sure you have a vanity URL to go along with your facebook fan page, i.e. facebook.com/companyname. This can play a big role if you’re trying to push a site out of ranking for any particular reason as this one page can rank really well with Facebooks authority with Google..

Feb 22, 2011 / Blog / Musings

Facebook Fan Page Design

Regardless of what your business engages in, either a service or product, it’s a great idea to have an established Facebook fan page. It all starts with how YOU network through Facebook. Why is having a Facebook fan page important? I’d say at this point, you should really focus more on a Facebook fan page than a Twitter account. Facebook is the largest social network in the world! As the internet becomes more social and Facebook becomes the largest portal on the web, you want your business to have a presence.

Mlwdesign specializes in designing a customized page for you and teaching you how to best utilize the page and get fans.

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Feb 22, 2011 / Facebook / Gallery

Couture for a Cause Invite

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Feb 17, 2011 / Gallery

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